Pushy copywriting DOESN’T WORK. Copywriting needs to forge connections, build trust, and provoke emotion. And that’s exactly what I create with stories for and about solopreneurs, entrepreneurs, and small businesses.
After all, if a Masters in Writing and a lifetime of daydreaming doesn’t qualify me to tell amazing, emotional, and persuasive stories, what does?
The Ipswich Hospital’s Park2Park Fun Run went virtual this year and the client asked me to write a press release to encourage people to attend the new format. I focused on putting the most important information first to make it easy to understand and used strong language to grab attention. The Fun Run went very well this year.
In this spec ad, the client wanted to reach an audience who cared about the environment first, comfort second, and style third. I created a narrative for this description that evoked the natural, simple days of living in harmony with the earth and looking good at the same time.